Dirt

Mavic is a French manufacturer of road and mountain bike wheels and components. The company dates back to 1889 when Charles Idoux and Lucien Chanel ventured into the ‘manufacture and the sale of spare parts for bicycles’, and, over the next century, Mavic produced items including tube rims, wheels, anodized rims and the first-ever sealed bottom bracket, as well as pedal cars and ultra-light motorized planes.

In 1983, the first Mavic off-road wheels were launched for BMX bikes, and in 1985 it entered the mountain bike market with the Rando M4 and M5 XC rims. The Mavic range now consists of wheels, rims, tyres and pedals for all types of mountain bike disciplines, plus a complete range of cycling-specific shoes, helmets, clothing and accessories such as gloves and hydration packs.

Among its innovative technological developments in recent years has been UST (Universal Standard for Tubeless), a ready-to-ride tubeless system, which improves traction, control and comfort while reducing inertia and flats, and which enables the rider to use a lower tyre pressure.

Since the 1980s, many of the world’s greatest mountain bikers have used Mavic products, and the company’s current roster of star names includes Jerome Clementz, Fabien Barel, Anne-Caroline Chausson, Cedric Gracia, Julie Bresset, Martin Soderstrom, Darren Berrecloth and Andreu Lacondeguy. Mavic also provides neutral assistance at all the top mountain bike events including the Sea Otter Classic, Enduro World Series, World Cup Downhill series and Crankworx.