Chain Reaction Cycles is the world’s largest onine bike store, storing a huge range of MTB, road, city, triathlon and BMX bikes, plus frames and forks, components, wheels and tyres, clothing, footwear and acccessories. It stocks most of the world’s leading mountain bike brands, inclduing Campagnolo, Kona, Nukeproof, Schwalbe, Shimano and SRAM.
However, the brand is most well-known on the mountain bike scene for sponsoring the Chain Reaction Cycles World Cup downhill team, Team CRC/Nukeproof. As well as Nukeproof, the team is also sponsored by brands such as SRAM, RockShox, Avid, Truvativ, Mavic, Schwalbe, Troy Lee Designs, Muc-Off, e*Thirteen and Five Ten.
Team CRC/Nukeproof is managed by Brit Nigel Page, himself a former BMX and World Cup downhill racer. Team riders are Welsh teenager Mike Jones, Joe Smith, also from Wales, who scored his first top ten World Cup finish at Maribor in 2010, and Aussie star Sam Hill, winner of numerous podiums in the World Cup and a two-time overall series winner, as well as being a three-time winner at the World Championships.
For 2014, all members of Team CRC/Nukeproof will ride the latest version of the Nukeproof Pulse. Built around the tried and tested Nukeproof Pulse downhill frame, the bike uses RockShox Boxxer World Cup forks, a RockShox Vivid RC2 rear shock, SRAM shifting and cranks and Nukeproof components for seatpost, saddle, handlebar, stem, headset and grips. Hill’s race bike is equipped with special issue BlackBox components.