Truvativ and Troy Lee Designs collaboration
TLD adds a dose of style with 'CoLab' handlebar and fork graphics
Californian Troy Lee was born into a racing-crazy family – both his father and grandfather raced motorbikes to a high level – so it was only natural that Troy would become involved in racing too. However, Troy took a different route to the older Lees, instead painting helmets in his parents’ garage for his motocross racing friends.
Thirty years later, Troy is behind the paint job on the helmets of many of the world’s leading racers in every off-road motorcycling and cycling category, and his business Troy Lee Designs is recognized as the premier custom helmet paint shop in the world. In recent years the company has expanded to also offer a complete line of helmets, apparel and premium protection as well as sportswear and accessories.
TLD now has its headquarters and showroom in Corona, California, and also runs a boutique in nearby Laguna Beach. 53-year-old Troy is still the man at the heart of the business, dividing his time between cross country biking with his four children Max, Carly and twins Dylan and Maya, and creating innovative products that exceed the cutting edge in style, design and quality.
The company had its own mountain bike team in the nineties, and in early 2014 it was announced that it would return to the scene in partnership with Chicago-based bike component manufacturer SRAM – the all-American SRAM/TLD Racing team would be made up of downhillers Walker and Luca Shaw, plus cross-country racer Russell Finsterwald.
