German bicycle manufacturer Cube was founded in 1993 by Marcus Pürner, and started life in an area of just 50 m² in Pürner’s father’s furniture factory in Waldershof, Bavaria. The company now offers an extensive range of road and mountain bikes, including ranges for kids and women, plus clothing and equipment such as helmets, bags, parts and accessories.
It is most well-known for its full suspension and hardtail mountain bikes. The full-suspension range features the freeride/downhill Hanzz, built using Advanced Hydroforming which reduces the number of welds, thereby bringing down weight and increasing durability. On the all-mountain side are the AMS, Fritz, Stereo and Sting models.
Cube sponsors many pro riders in all disciplines and has an extensive line-up of factory pilots, including enduro rider, MTB guide and camp organiser Ludi Scholz. In 2011, it started the Cube Action Team to compete on the fast-growing enduro scene, managed by Claus Wachsmann and featuring riders Nico Lau, Andre Wagenknecht, Gusti Wildhaber, Ludwig Döhl, Laura Brethauer and Scott Laughland.
The following year, the team quickly picked up some great results, including a second-place finish at Megavalanche La Reunion and a victory at the Trans-Provence. In 2013, Cube Action Team riders picked up six podium positions in the Specialized SRAM Enduro Series, a competition won overall by Wagenknecht on board a Cube Stereo SHPC 27.5″.