What has been the biggest lesson the company has learnt in the industry?
“This industry moves incredibly fast. So ‘Keep going & Keep growing’ – because if you’re not, your competitors are!”
What do you dislike about working in the bike industry?
“There are certain points in the year where we all need to work incredibly hard (product launches, public shows etc). You work more, drive more, earn less and spend a lot of time away from home – so I guess it depends on how you feel about home I guess!”
Give us a story from your wildest moment in mountain biking?
“My wildest MTB stories are not publishable, but the last ever Cheddar Challenge was pretty nuts. Very rowdy behaviour from the usual offenders with Oakley picking up the bar bill. We behaved so badly they cancelled the event! Every now and then photographic evidence pops up on social media when the old guys start reminiscing.”
What has been your favourite moment of Dirt’s history?
“We had some great film premieres at The Custard Factory in Birmingham (my home city). Mike Rose got thrown into the pond out the front of the club – Camera bag and all!”
Your favourite or most memorable Dirt Cover?
“Steve Peat & Martin Murray battling it out in a 4X corner. 4x was buzzing at this stage with many Pros choosing to race 4X at Wold cups as well as DH. Lots of BMX guys coming to the sport, this shot of Steve & Martin really hits the nail on the head.”
What would you like to see from Dirt over the next 20 years?
“More of the same but perhaps a little more coverage on UK racing.”
Do you have a favourite or memorable feature from Dirt’s history?
“The first E-Bike piece I did with you guys was great. I was into the E-Bike thing but there were so many haters. I was totally unsure of how Steve was going to react, but he absolutely loved it!”
How were you first introduced to Dirt?
“I think it was called Grip when I first started reading it but I remember meeting Mike Rose at the Gold Run at Nantmawr Quarry – we were all so young and shiny!”
What would be the first question you would ask Dirt?
“Is the kettle on?”
Who have been your favourite riders of the past 20 years?
“Josh Bryceland for killing it and for just being Josh Bryceland. Scott Beaumont for introducing me to it all.”
What Rider has most pushed the boundaries over the past 20years?
”Danny Mac. He is doing things that most other riders haven’t even thought of.”
