YOU DIDN’T KNOW THIS BUT…
Matthias Reichmann, Solid Bikes Engineer
I think that to many people it is unclear who Solid Bikes are. We are a really small company with and extremely high efficiency in every discipline – each business division consists of one highly dedicated person. The key people are:
Peter Schmid: The owner
Heike Schmid: Peter’s structured side, she cares for the accounting and controlling
Matthias Reichmann: Design Engineer / head of R&D.
Johannes Koehler: Marketing
Harry Molloy: Team Manager
We build the bikes that we believe are the best possible rides for gravity oriented riders, as we simply build the bikes we would love to ride ourselves. All of us share a common passion for downhill riding, technical trail riding and picking our lines on the highest mountain ridges we can possibly find. The demand for a solid and purpose built bike is even higher, when you ride high altitude trails close to some glaciers and the next bike shop would be a two day walk away. This is why all our bikes will feature unique gimmicks such as spare derailleur hangers and as our name may suggest we believe it is better for most riders to focus on the safer side, rather than shaving the last gram away from our constructions.
So who are we? Well we are like you! We love to spend as much time as possible on the trails and we really hate to wrench our bikes. We love to chat with our customers to learn from them or to evaluate what they need. Our bikes are not the standard mass production bikes, even if we run a direct sales model we still have a fair grade of individualization to offer for our customers. Most customers turn into friends or at least become part of our Solid Family.
Solid is proud to say that we reinvest a decent amount of our money into the development of the sport, into trail-building, our bikes and our UCI team rather than focusing on profit optimization.
Peter Schmidt: “What most people don’t know: Our bikes are not built on an assembly line – they are all built-up in our small company own workshop in Freudenstadt. One by one, each bike at a time.”