The likes of Lacondeguy and Söderström might like to think they are at the cutting edge of air time creativity, but we reckon this guy takes things to a whole new level with his truly unique 'Blubber' Whip...

I just can't believe his mate stood there and took it. He didn't even appear to flinch, but it had to have hurt.

Some come on then, the challenge has now been set. Can any of you lot beat this level of creativity?