News just in via Bike Biz, it appears that Santa Cruz bicycles has been sold to Dutch based company Pon Holdings. Here is how Bike Biz reported the news:

“Pon Holdings of the Netherlands has acquired Santa Cruz Bicycles. The Californian MTB company was founded in 1993 by former professional skateboarder Rob Roskopp and his associate Rich Novak.
Under new ownership, the company will continue to be based in Santa Cruz and Rob Roskopp will stay on as CEO. The current management team will also remain in place.
Pon Holdings’ Pon Bicycle Group is made up of Cervélo, Focus, Gazelle, Union, Kalkhoff, Univega, Rixe and BBB Cycling.”