A pop-up shop stocked with trash has opened in Gloucestershire to highlight the litter problem in the FOREST OF DEAN.

Photos: Hubbub and Dirty Beach Facebook

The shop in Coleford will be complemented by a vending machine in the forest displaying litter up to 33 years old. Among the stock is crisp packets, drinks cans and a lone Croc sandal.

The shop is hoping to educate local people about the effects of litter on the Forest. Elle McCall told the BBC: “People think one little bit [of rubbish] doesn’t make a difference but litter doesn’t go away. It is a stubborn persistent problem. This was just still lying on the surface of the forest and still identifiable.”

The Forest of Dean District Council claims to remove 250 tonnes of rubbish from the woods at an annual cost of £40,000. Of course this doesn’t all come from mountain bikers but there’s no doubt some of it will.

The shop, opened by charity Hubbub, will be ‘open for business’ on Fridays, Saturdays and Mondays until July 21.

So, is this a good idea? Will it make you stop and consider taking home that cereal bar wrapper next time you’re deep in the forest?