Yeti Adds Kiwi Cam Cole To World Cup DH Squad

Yeti Cycles has announced the signing of 24 year-old Kiwi rider Cam Cole to their World Cup race squad. Cole, a native of Christchurch, New Zealand, finished 11th overall in the 2012 UCI Downhill World Cup and 16th in the 2012 World Championships in Leogang, Austria.

“Traditionally Yeti has been a brand that grows talent from within,” said Yeti President and co-owner Chris Conroy. “But we’ve had our eye on Cam for a few years and feel like he can not only add to the results the team will pick-up, but he can mentor some of the younger riders like Richie Rude.”

Cole will join 15-time World Cup winner Jared Graves of Australia who’ll be focusing on Enduro, American Richie Rude who finished second in the 2012 Junior World Championships and will focus his efforts on downhill events exclusively. Cole will race all World Cup downhills in 2013 and some Enduro events.

“I am very excited to be joining such a high-level team and prestigious company. I’m at the point in my career where I can really elevate my performance on and off the bike and I’m looking forward to building a lasting relationship with Yeti Cycles.”

After spending the long off-season training and racing in his home country, Cole will officially debut with Yeti on the World Cup circuit in June 2013 at Fort William in Great Britain. Despite missing the opening round of the World Cup in 2012 due to an injury sustained at the previous year’s World Championships, Cole rallied for one of his best seasons to date.

For the 2013 season, the Yeti Cycles team will be sponsored by FOX Racing Shox, Shimano, Maxxis, DT Swiss, One Industries and e13.