The best mountain biking April Fools of 2017

Did any get you?

You have to have your wits about you today. Brands are putting out misleading press releases left, right and centre. For all we know Nicholi Rogatkin winning the Crankworx Rotorua slopestyle may all be one big ruse!

Here are some press releases we definitely spotted as fakes. Let us know any others you’ve seen on social media.

Hope’s new carbon technology

Manchester University has been at the forefront of carbon fibre technology in recent years with products such as graphene that are already revolutionising component designs. They have now turned their attention to the aesthetics of carbon. Alongside engineers from Hope Technology they have developed a new electrochromic resin that can be used in prepreg carbon fibre. As an electrical current is applied, the resin gradually takes on a new colour. The engineers from Hope immediately saw the perfect application in their new carbon handle bars. Allowing customers to colour code the bars to their bikes colour scheme. Initial designs will require a small battery to be installed into a specially adapted bar end plug, but it's hoped that in the near future the control can be incorporated into electronic groupsets. #hopetech #madeinuk #colourcoding

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Park Tool’s carbon pizza cutter

Transition Petrol

Dakine’s Keg Laps

Kona’s Virtual Reality Helmet

With the introduction of the Kona Ride Online Virtual Reality Helmet™, riders will never need to carry tools or spares again. • This innovation follows the growing success of the Kona Ride Online program that allows bike riders to buy their new Kona bike from the comfort of their home and to pick up the bike at the Kona dealer of their choice in North America. • “Kona Ride Online’s Virtual Reality flat repair is incredible!” – KROVRH™ Beta Testers • The KROVRH™ emergency flat repair service is available to any bike rider who buys a Kona bike through the Kona Ride Online program. KRO service technicians are standing by on a 24/7 basis with downloadable tire levers, patch kits, and inner tubes of all sizes whenever Kona riders need rapid online help. • Kona riders simply need to buy the KROVRH™ on the KonaWorld webstore and then they will be able to LiveChat with the online Kona Ride Online technician to enable a rapid repair and return to their bike ride. • Virtual Reality Flat Repair will be available around the clock on all eight continents with the exception of the Falkland Islands, Vanuatu and the Turks and Caicos Islands. • For more information, contact [email protected].

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Guerilla Gravity Shred DogG

Montane’s Delivery Drones

9point8’s adjustable handlebars

Wide bars getting you hung up between trees? No longer a problem with the new FallLineH retractable handlebar. Checkout our website for the latest on this project and when you can expect to see it in a shop near you!

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