Dirt POC - Dirt


POC, based in Stockholm, Sweden, began life by making helmets and protective wear for skiers and snowboarders, but in recent years has branched out into off-road and on-road cycling. Its range now include an extensive selection of bike helmets, body armour, goggles, gloves and bike wear aimed at downhill, dirt, freeride and BMX riders.

Among POC’s technological innovations in use on its bike helmets is ProCore, a dual density construction comprising a stiffer outer part of the liner and a softer portion on the inside. Most of POC’s bike helmets also use a liner of Expanded Polypropylene (EPP) instead of the traditional Expanded Polystyrene – EPP does not deform permanently, meaning it is suitable for absorbing repetitive impacts.

There are 17 different models in the POC bike helmet range, including two full-face models – the Cortex Flow and the Cortex DH, which is equipped with Multi Impact Protection System technology to reduce the rotational force to the the brain in case of oblique impacts. Also in the range is the Trabec, which features aramid, an ultra-strong synthetic fibre used in aerospace and military applications.

Some of the top road cyclists that use POC helmets and protective equipment are Ryder Hesjedal, Gustav Larsson, and riders on the Team POC + Ritte and Team Garmin-Sharp squads. A number of the world’s leading mountain bikers also use POC – Swedish freeride star Martin Söderström and Scottish trials rider Danny MacAskill both have signature models in the Crane Pure range of helmets.



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