This pretty much this sums up Crankworx, bikes on a chairlift and a massive inflatable beer can. welcome to the desert of the real.
When it all gets a bit too weird in the village during Crankworx then the only place to escape is to put the mountain back into mountain biking.
lots of companies use Crankworx to showcase next years product. Here is a sneak peak at what TLD riders will be rocking next season.
I managed to run off with a Remedy 66 for a few hours. I took it on the vigourous test circuit which consists of a quick pedal to the Canadian Cheese Rolling Comp. Yes thats right, Crankworx is so uber that it has a Canadian Cheese Rolling Comp. The only criticism I have of the bike was that there was nowhere to store the cheeses that I purchased.
Companies spent alot of effort handing out free cans of battery acid energy drinks and stupid branded blow up noise makers or paying ridiculous commentators to saturate the airwaves with product name dropping but what really gets my goat is all you scum bags that took that free stuff and just discarded it the minute the spectacle ended. Thanks for coming arseholes please come back next year.
Seb Kemp’s Crankworx 5-a-day