If few people had predicted the rapid rise of Aaron Gwin from when the moment he slunk into downhill, then even fewer foresaw the impact that a small firm from north of Nuremburg would make on the mountainbike industry.
From pretty simple beginnings making cheap hardtails and sponsoring kids with affordable bikes the philosophy was taken to full suspension bikes. It was here that through great design, good prices and a different business model to what the majority of mountainbike industry was doing, YT quickly and effectively built a brand. A quality one.
It’s interesting that both YT and Aaron Gwin arrive on the scene at roughly the same time – about 2008. World domination might well have been the aim for both parties all along but first there was a lot of groundwork to do. Producing good quality bikes that are appealing and perform well is more difficult than many have realised. In the Tues downhill bike the guys had hit on a winner even though few people were prepared to understand and accept this at the time.
