What was the brand working on 20 years ago?
“YT is only 8 years old”… 😉

What is the direction of the company setting up for the next 20 years?
“We will keep on developing products that focus on fun and Good Times. Whether they will have 2, 4 or more wheels, I cannot tell you”.

What influence has Dirt had on your company?
“We’re world famous thanks to Dirt”.

What has been the biggest lesson the company has learnt in the industry?
“That it is very important to follow your own ideas”.

What has been your favourite moment of Dirt’s history?
“The first time Dirt came to visit our German headquarters. We´ll never forget.” 

Your favourite or most memorable Dirt Cover?
“None specifically. They were all too good to be true”.

Dirt is well known to be controversial, what experience do you have of this?
“Being controversial is what Dirt is all about; luckily for us, it was all positive vibes when it came to YT”.

What would you like to see from Dirt over the next 20 years?
“A print issue“.

How were you first introduced to Dirt?
“In a news stand at the train station”.

What has Dirt taught you over the years?
“English beer can be tasty as well”.

Who have been your favourite riders of the past 20 years?
“Shaun Palmer, style wise”.

What Rider has most pushed the boundaries over the past 20years?
“Andreu Lacondeguy – he brought motocross size and style to mountain biking”.

What has been your favourite or most memorable race?
“The World Cup race in Lourdes 2016. Certainly, there were even more exciting and thrilling races in the history of downhill racing but it was our first ever World Cup with The YT Mob and we nearly shat our pants. To win this race was the greatest thing ever”.