If you don’t know what the deal is, then I’ll quickly recap.

howies produce a limited edition T-shirt each week. You can win one by answering a simple question.

So then, here is the T-shirt of the week – called Photo Incentive.

The idea goes something like this: it’s to satirise those riders who seem to ride for the money
and not the fun, to get their sponsors logos in the mags as much as possible and get that big
old photo incentive cheque… I think the correct term is ‘brand whore’.

So if a customer can get a photograph of themselves wearing this t-shirt into a magazine (and
prove it) they earn themselves the next howies t-shirt of the week absolutely free. Wow!

Clickety click to enter.

howies Tee Shirt of the week