Intense go direct sales in the UK

The latest brand to cut out the middle man

Intense are the latest brand to set up a direct sales distribution model in the UK with its new Intense Rider Direct program.

The pros and cons of direct sales bikes are now well trodden ground but it does mean that one of the most expensive brands out there can start to wind in their prices. Today the brand is launching its new website, pricing structure and rider support program to accompany the new direction.

Intense also has a few tricks up its sleeve when it comes to getting a leg up on the competition. Firstly is a 14 day trial period during which you can return your Intense if you’re not happy with it. They are also offering free shipping and 24 hour turn around on any orders made. Finally there will be a UK based service centre (run by the guys at Saddleback) to deal with any issues.

The new Intense prices:

Foundation models: ACV, Primer, Tracer, Carbine – £3,000

Expert models: Primer, Tracer, Carbine – £3,300, M16 – £3,500

Pro models: ACV, Primer, Tracer, Carbine – £4,899.99

Elite models: Primer, Tracer, Carbine – £6,000

Factory models: Primer, tracer, Carbine – £8,000

Pro models: M16 – £5899.99

Frames from – £2399.99

More information here.

Here’s the full release:

Intense Rider Direct, the full service direct to consumer site, allowing Global riders to shop bike, accessories with world class support. Intense Rider Direct for the UK available at

The Benefits.

The world renowned Intense bicycles are now available in the UK with more competitive and accessible retail prices, professional brand expertise and knowledge and the full offering of new and current models, colours and sizes. The online direct model has also allowed the world-wide connection of all Intense riders into a global community.

The brand-new website,, is the home of all the information you need to choose the right Intense, find the support you need pre-and post-purchase and become a part of the Intense For Life club.

Intense For Life club

We’re so confident you’ll love your new Intense that if you don’t, you can return it up to 14 days after receiving it – giving you a chance to sample the exceptional quality, renowned innovation, and thrilling ride that every Intense bike is known for. Ride it or return it. It’s as simple as that.

UK-based customer service team

Got a question? Want some advice? You can rest assured that you can contact our Intense Cycles

UK-based customer service team for all your enquiries. Our experts are here to help and love sharing their experience of all things Intense. Just call us on 01454 550 343 or email [email protected]

Assembled and tuned specifically for you and fast dispatch.

We only list in-stock bikes on the site and whichever Intense you choose, it’ll roll straight from our on-site UK warehouse to the workshop, where it’ll be specifically tuned and setup for your riding style by our in-house mechanics, all of whom are experienced and passionate riders themselves. We will tune the suspension on your bike specifically to your weight and riding style meaning you will get optimum performance from day one.

No one likes paying over the odds for shipping so unlike some other direct bike brands our bike shipping is totally free. What’s more, because we are UK based we aim to build, tune and dispatch your bike to you within 24 hours of your order. Meaning you can be on the trail before you know it. And that’s not all! Every customer that orders a bike will receive a custom Intense tool kit and shock pump.

Making the fastest bikes on the planet has always been in the DNA of Intense Cycles. From the creation of the M1 in 1993, essentially the first DH bike of its kind to the first 29er DH bike in 2010, we have always striven to be the leading brand in bike design, innovation and redefining performance expectations. This 20-plus year heritage continues with the introduction of the JS suspension system, which we have implemented into the entire 2018 range to give you a speed machine for any scenario.

Race fans will also get a chance to see our latest bikes in action under the Intense Racing UK team who are making a big splash on the UK and International scene, so keep your eyes peeled for what’s sure to be an exciting 2018 season.

Stay tuned to for upcoming demo schedule announcements, which will give you the chance to come and talk to the Intense Cycles UK technical team and try a bike of your choice.

Read Dirt’s review of the 2018 Intense Primer Expert HERE

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