We’ve taken the beloved Blacklabel to another level with a widened centre bore to allow for a wider platform of 800mm that is supported by our Gradient Butting that is tailored specifically for every rise and width in our handlebar line.

This wider centre bore also gives you the same confidence inspiring ride quality and strength that we demand for top tier World Cup racing and we topped it off with a two-toned polished and bead blast black ano finish. You will notice this black foundation throughout our entire new line as we’ve moved away from full ano colours to bring you an offering with accent colours to match your kit and the most current suspension and frame graphic colours.

Our Proprietary Gradient Butting Technology allows us to produce some of the strongest handlebars available today while delivering incredible feel and performance in every model.

We took all of the tools and knowledge that make us industry leaders in the handlebar category and redesigned our entire aluminium handlebar line, broadening our range to offer multiple rise options throughout each line as well as expanding into trail and all-mountain with the new Skyline 787 Handlebar.

The lightest Deity aluminium Handlebar to date, the Skyline is the result of taking our customers’ feedback and expanding the scope and depth of what we offer to the market.

Why is this magic? All half waffle patterns are outboard and are notorious for creating hot spots on long rides. By designing the top to transition to a recessed half waffle pattern, your fingers sit perfectly into the grip and allow you full control even in the roughest of conditions without being plagued by hot spots or blisters. The Knuckleduster grips truly are an “all day grip” that allow you to keep it pinned wide open at all times!

The all new Waypoint Grip utilises a micro-diamond pattern with a tapered internal sleeve to maximise a single bolt design while delivering a clean, lightweight grip that allows you to maximise every mm of hand placement. Our TRC Grip compound gives you the tactical feel you want and the durability you need throughout our entire grip line without compromised durability or having to worry what cleaning solutions you use on your bike

Stems

Not only do we deliver products with attention to every detail that have to be seen in person to appreciate, but we truly value the experience and feedback from our world renowned athletes and riders. Our all new Intake Direct Mount Stems, available in both 31.8 and 35mm bore, are a perfect example of what rider feedback can bring to our designs.

Born from discussions with Brendan Fairclough, the Intake DM stem is machined from 7075 T73 aluminium, features a zero degree rise, and comes in high gloss black ano with contrast graphics to match the rest of the Deity line. Showcasing machining detail throughout and increased stiffness due to the 3-piece super wide clamping platform, the Intake DM is a product fuelled by the feedback from our riders, customers, dealers, and distributors.

All Deity products undergo a strict testing protocol. Unlike many companies who only require their products to pass the industry standard regulations, we have also developed our own testing standards that are not only much higher and harder to meet, but are a closer reflection of the expectations we have for what our products will be put through in the real world.

It is easy to design a product that can meet all of the industry standards, but our goal is to push the levels of our designs to create a product that not only surpasses our expectations, but also beats any other product we test it against. By creating our own testing procedures to mimic real world abuse, impact and deflection, we seek to destroy components before they ever make it onto a bicycle.

Our all new line of Copperhead stems are available in three lengths and are a shining symbol of what these higher standards can create.  With a goal to bring you a lighter version of the Cavity stem, we delivered a significantly stronger and sleeker line that is a complicated piece to machine.

Every Deity product is machine tested to failure, but the Copperhead was relentless and would run for millions of cycles without showing any signs of issue and is a stem that begs to be put through as much abuse as you can dish out.

Pedals

Again, this is still not enough for our customers and we do not stop at machine testing. To truly put a product through a Deity torture session, we take 12 to 24 months to real world test our designs before they ever start production. We’ve been criticised for taking too long to develop a renowned product like the TMAC pedal that has since developed a cult following and is rated one of the top two choices for pedals in 2016. Why would we take so long on one single product? We feel the proof is in the result and the time is absolutely worth it to us as our customers are never our testers.

The all-new Black Kat pedal is yet another example of an exceptionally durable design built around the indestructible retired Decoy pedal internals. With an extruded Deityconcave pedal body design, the Black Kat is the sleeper in the new line. I

Initially intended to fill a hole in our product line, the design evolved into a very interesting pedal to set your foot on. Featuring a large, yet unobtrusive, platform size and a rounded profile surrounding the spindle, the Black Kat delivers insane amounts of grip and all at a reasonable end price.

Saddles

We’ve always had incredible respect for other brands in this industry who believe in creating the highest quality products, so it was a great honour for us to collaborate with SDG Components to bring you our vision of the best saddles in the world.

We’ve partnered with SDG to utilise their top selling Duster base, technology, and coupled it with our own foam moulds, highest end materials, and finished it off with our DEITY styling. The Speedtrap Railed saddle offers every detail, material and performance that only the best saddles can deliver. From high end mid density EVA foam, top shelf Kevlar, and colour accents to match the top suspension and frame graphics on the market…the Speedtrap is a saddle you can spend hours on.

There is one saddle that sets the standard for DH racing and this is our take on it. Our Sidetrack I-Beam DH Saddle is based on the new I-Fly 2.0 platform from SDG and it is the perfect finishing touch to any DH build. Featuring a stealth top cover with accent colours, it is just one of the countless new product designs that can be seen on the new Deity site.

This opportunity to redesign 95% of our products allowed us to deliver an homage to the inspirations that began this journey for us. The feeling derived from watching the top athletes of our sport is showcased in our entire new offering as one cohesive line to Complete Your Kit.

From the helmet, goggles, jersey, full custom bike even down to the rider’s gloves we’ve designed our entire new line to fit together as a brilliant custom looking kit that will compliment and complete any build and bring it to life! Nevertheless, it is about more than the finished look. The secret to what makes the Deity line a phenomenal experience is the technology and design that builds the framework of each product.

All these new designs are just a sampling of our 2017 Product Line that is available today! From our all new Highside DJ/Slopestyle bar, to our new Seatposts, Circuit Clamps, Helltrack singlespeed Sprockets, Frisco Pivotal and I-Beam Saddles, and so much more, you have to visit our all new website to get familiar with the new smarter, faster, refined Deity!

At the end of the day we know what separates DEITY from the rest and it is our unwillingness to compromise. We believe that the knowledge and integrity than comes from doing things for the right reasons leaves no room for regrets. We take the responsibility of our customer and rider’s experience seriously and are incredibly proud to say that we never sacrifice for the easy outcome and always do it with style.

To truly understand why Deity is so beloved by our supporters you have to believe that it is possible to build something against all odds. To be fearless enough to stand for what you believe in, do it your own way, and be willing to risk it all to succeed. The new Deity is a tribute to all of you, our riders, our customers, and those who have supported us throughout our evolution since 2004. Today is just the beginning of what is the future for Deity, so visit the new Deity website to start the journey!

EDIT Sept 2017: Check our latest feature on Deity HERE

www.deitycomponents.com