With a brand revamp, Deity now has a comprehensive range of premium hardware with cohesive and striking visuals. with a box full of new product just in at Dirt HQ, we run you through what’s available.
Words: Sean White Images: Steve Jones
Deity components – an introduction:
American brand Deity may be fitted to the bikes of many British pro riders (Notably Brendan Fairclough and Tracy Moseley) but as they don’t currently have a UK distributor it’s not as easily sourced as some. With hardware from Renthal, DMR, Burgtec, Hope and Nukeproof all designed and tested on these shores it can be tough for overseas component brands to win us over.
We’ve held Deity in good regard over the years though. Their Cryptkeeper dirt jump frame scored a spot in the 2013 Dirt 100 and the Deity Blacklabel bars have won us over with their blend of shape, weight, finish and price. These handlebars were a pick in the 2016 Dirt 100 and the two years before that. It’s great to see them still in the range, with a tweak or two keeping them up to date.
With a full complement of hardware for your cockpit, along with flat pedals, seatposts and DH seatposts here’s our pick from the 2017/18 range.