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Deity Components

A full makeover - slick looks with great detailing from this US brand

With a brand revamp, Deity now has a comprehensive range of premium hardware with cohesive and striking visuals. with a box full of new product just in at Dirt HQ, we run you through what’s available.

Words: Sean White  Images: Steve Jones

Deity components – an introduction:

American brand Deity may be fitted to the bikes of many British pro riders (Notably Brendan Fairclough and Tracy Moseley) but as they don’t currently have a UK distributor it’s not as easily sourced as some. With hardware from Renthal, DMR, Burgtec, Hope and Nukeproof all designed and tested on these shores it can be tough for overseas component brands to win us over.

We’ve held Deity in good regard over the years though. Their Cryptkeeper dirt jump frame scored a spot in the 2013 Dirt 100 and the Deity Blacklabel bars have won us over with their blend of shape, weight, finish and price. These handlebars were a pick in the 2016 Dirt 100 and the two years before that. It’s great to see them still in the range, with a tweak or two keeping them up to date.

With a full complement of hardware for your cockpit, along with flat pedals, seatposts and DH seatposts here’s our pick from the 2017/18 range.

BRAND HIGHLIGHT: COPPERHEAD STEM

Let’s start with what we feel is one of the gems of the new Deity range. The Copperhead stem is CNC machined from a solid block of 6061 T6 aluminium and is available in seven anodized colours with laser etched graphics. With smooth edges and a highly polished finish this stubby stem is a looker.

It’s not just the striking visuals that grabbed us though. Check the dimensions – with 35mm, 50mm and 65mm lengths available, Deity choose the standard 31.8mm bar clamp for this new stem and we’re cool with that, it’s a size that most are happy with on a trail bike. We believe they have a 35mm clamp size in the pipeline though. What is neat is the low ‘stack height’ of this stem – at 30mm (10mm lower than most stems) this is useful to get the height down on a longer travel bike, especially a 29er. Combined with the broad 55mm face plate this should give a stiff and purposeful feel – even with a wide 800mm bar. The Copperhead takes design cues we see in Hope, Syntace and Easton (their Havoc stem) and rolls them all into one. At a listed weight of 135g (our sample weighed in at 142g) this is comparable to the Hope AM stem and Deity’s testing assures us that strength and longevity is not compromised. Will this be our new benchmark in trail/enduro stems?

PRICE: $99

HOLESHOT DIRECT MOUNT STEM

“Inspired by the aggressive lines and flowing silhouette of our favourite muscle cars” say the folks at Deity. Another well finished stem, in a direct mount fit that’s ideal for a custom build DH bike. Machined from 7075 T73 Aluminium, with a 50mm length and a 0 deg rise, the Holeshot is available with either a 35mm or 31.8mm handlebar clamp size. The 69mm wide clamp (just a touch wider than the Renthal Integra II) is ideal for clamping the newer breed of wide DH bars, yet this stem weighs in at only 145g. Seven colours are available to match Deity’s range of handlebars.

PRICE: $110

BLACK LABEL HANDLEBARS

These aluminium handlebars from Deity have seen not just a visual makeover but a touch of width too. With the graphics and logo now in tune with the revised deity range, the Black Label bars are more versatile than ever. A Dirt 100 hit three years running (2014-16), these are the handlebar of choice for the Scott/Velosolutions and Norco Factory Racing World Cup teams. Now at a wider 800mm width, with a 15mm, 25mm or 38mm rise, they can suit either an aggro trail bike or a full-blown downhill machine. The shape, with a 5° rise and 9° sweep feels perfect to us and the blend of ride feel and stiffness is spot on. The Black Label looks like it’s still a winning design.

PRICE: $85

RETINA I-BEAM SEATPOST

If you’re looking for areas to drop weight from a DH bike then an I-Beam seatpost is one way to go. A system designed by saddle brand SDG, this post and seat combo does away with the twin rails. A central beam adds strength (no rails to bend), gives a great range of adjustment and reduces weight. The long beam doesn’t flex but you’re not sitting down much on a gravity-biased bike. With a measured weight of 243g for our 31.6mm sample, the Retina post is strong, light and keeps things simple. Combine this with Deity’s Sidetrack saddle for a pro set up. Black with a choice of three common post diameters.

PRICE: $69

SIDETRACK I-BEAM SADDLE

At 162g, our Sidetrack test saddle is incredibly light yet feels very well made. Used with Deity’s Retina seatpost this adds up to a 405g set up and it sits low thanks to the I-Fly 2.0 saddle base. The slim shape doesn’t hamper rearward movement, yet there is a touch of comfort from the quality EVA foam padding. A tough synthetic cover uses high gloss graphics to give you added grip in mucky conditions and has Kevlar corners for increased durability. A well designed and constructed saddle that should withstand plenty of action. Black with a choice of colours to match the Deity range.

PRICE: $79

BLACK KAT PEDALS

Deity’s Black Kat Pedals are ‘the perfect blend of weight, size, performance, feel, and the durability’. Well, those are their words and as it’s some time since we put our feet on a pair of flatties from this brand, we’re keen to see if they live up to this claim. Our sample pair weighed in at 416g – similar to a pair of DMR Vaults. A slim, concave platform, measuring 100mmx100mm has traction grooves to help clear mud in filthy conditions. The Black Kats have eight ‘thru pins’ on each side – a lower count than on many pedals – but without an ‘inner bearing bulge’ to compromise foot placement we see no issues with their shape or size. We’ll be giving these pedals a good punishing – how will they compare to our Dirt 100 pedal choices?

PRICE: $114

 KNUCKLEDUSTER AND WAYPOINT GRIPS

Grips should not be overlooked, especially if you ride in all conditions. Wet, muddy, dusty or dry, good contact with your bars is a must. Grips need to stay in place too, and these single-collar lock-on grips have a tapered inner sleeve to help them stay in postion. Deity say that the TRC rubber compound they have chosen is up there with the best and with two grip options (one in a 31mm diameter, the other in 32mm) and plenty of colours they look a sound choice.

PRICE: $22

deitycomponents.com

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