PRESS RELEASE

2008 Kona Bike Parks ready for Shredding

– More Bike Parks, More Bikes means More Fun at Konasponsored
Venues Around World –

KONAWORLD (February 11, 2008) –

Since 1998, when we joined
forces with Whistler Resort in British Columbia to create the first Kona
Groove Approved Bike Park, we have been the leader in developing
exciting, sustainable bike parks throughout the world. And we haven’t
stopped. This year we have added four new Groove Approved venues
to our dirt-filled quiver.

In the U.S., we have
added a rad new bike
park in Mammoth, Calif.
Boasting 90 miles of
trails, 3,000 feet of vert,
guided bike tours and
full rental bike service,
Mammoth Bike Park is
equipped for adventure
in 2008. Offering riding
for all ability levels, the
new bike park also
includes a shuttle, two
gondolas and two chairlifts.

In addition, we have established three new European bike parks in
Klappen, Sweden, Leysin, Switzerland and La Molina, Spain. Situated
in the Pyrenees and developed by the Misser brothers, the La Molina
bike park features a gondola, seven DH and XC trails boasting 2,000
feet of vert, four-star hotels and stellar rental bikes. This year, the
resort will host the Open Bike Parks Pirineus and Territorio Hermida
events.

With the grand ushering in of our proud new Kona Bike Parks, the sites
join an elite worldwide group that includes Bardonecchia, Italy;
Canada Olympic park, Canada; Verbier, Switzerland; Les Gets, France;
Levi, Finland; Leogang, Austria; Snowshoe, USA; Mt. Buller, Australia;
Tamarack, USA; Killington, USA; Livigno, Italy; Panorama, Canada;
Gravity, Bolivia; Winter Park, USA; and Whistler.

And continuing where we left off last year, our rental bike fleets at
both our Kona Groove Approved Bike Park and Kona Bike Park
programs will feature a wide variety of Garbanzo bikes for the young
and not-so-young. For those fearless mini-rippers who have endless
energy and stay out from dawn til dusk, the programs offer the
specifically-designed Garbanzo 2-4 and Shred 2-0. Older riders can
saddle bikes like the Garbanzo Stinky SC,
Garbanzo Supreme, Garbanzo Shred dirt
jumper and the XC-slayer Garbanzo Dawg.

Bikes will vary at each venue.
Within the last year, our Kona Groove
Approved Bike Parks have been the sites for
world-class competitions. Consisting of DH,
XC, 4X and DJ areas, some of the comps
included the Kona 24hr event (Levi); Out-of-
Bounds Weekend and 26Trixs events
(Leogang); Nissan Big Air (Livigno),
Crankworx Colorado and Whistler, as well as
numerous World Cup events.

This year
Nissan will be sponsoring our European Bike
Parks and will assist with event support, trail signage and promotional
items, and much more to help improve the riders experience. As
always, officials from ALL Kona Bike Parks will meet once a year to
discuss important topics such as Bike Park alliances, trail guidelines,
marketing, and more to ensure the most consistent and best service
possible.

The Kona Bike Park Passport is back for 2008
too. If you’re interested in Kona bikes and sweet
deals (you wouldn’t be reading this if you
weren’t) then there’s a Passport out there
waiting for your signature. Included with the
purchase of all 2008 Kona bikes, the Passport is
your bridge to full descriptions of all Kona
Groove Approved Bike Parks, as well as
discounts at each venue that include hotels,
restaurants and lift passes.

For more info on Kona’s Bike Parks, the Kona Groove Approved Bike
Park program and individual parks can be found at
www.konaeuropec.com and www.konabikeparks.com.

About the Kona Bicycle Company:
The Kona Bicycle Company designs, manufacturers and distributes
more than 60 models of purpose-built, high-performance mountain,
road and urban bicycles. Founded in 1988 and headquartered in
Ferndale, Washington, USA, Kona bicycles are distributed worldwide in
more than 60 countries through independent specialty bicycle dealers.
Kona funds several professional road, mountain and cyclo-cross racing
teams that include World Cup Champions, World Champions and
National Champions.

For more information check
www.konaeurope.com or contact Russell Carty – [email protected]
About Nissan Motor Company & Nissan Sports Adventure:
In Europe, Nissan has operation in design, research and development,
manufacturing, logistics, and sales and marketing with around 12,000
employees. In 2006, the company manufactured a total of 507,201
vehicles in its Spanish and British plants and sold 539,773 vehicles in
40 countries across Europe. Nissan Europe’s Head Office is based in
Trappes (Paris), France.

Nissan are driving deep into sports adventure and freestyle action in
2008. The journey will take them to the heart of the great outdoors
and beyond and reflects Nissan’s spirit of adventure, and passion for
breaking new ground. Welcome to NISSAN SPORTS ADVENTURE.
In 2008, Nissan are proud to be the charter sponsor of the Freeride
World Tour and to develop the sport and create a series of world class
events.

The Nissan Sports Adventure Series also sees the second year
of Nissan’s partnership with the UCI, as the main sponsor of the 2008
World Cup Series and World Championships. Nissan are also pleased to
be working with Kona Bikes to develop mountain biking across all
levels, including grass roots

So fasten your seatbelts and prepare yourselves for a ride of a lifetime
with NISSAN SPORTS ADVENTURE!

KONA BIKE PARK NEWS