Best off to hand over to Aaron himself…

“This year I’ve set up a new brand “Creative Concept” and shooting a 5th season on the World Cup circuit. After 4 great years with MTBcut shooting some awesome projects, I wanted to start my own project in 2013.

To coincide with the launch of Creative Concept, we’re putting together a series of mini race edits from each World Cup of 2012 every week. Each Creative Short will be 1 minute in length and ram packed full of raw speed and absolute sickness, all shot in a mind blowing 25 frames per second.

The important part:

If you want to see more of these little edits, all it takes is for you to share/like/retweet etc. the videos each week so that all your mates can see them too. We want to get the Creative Concept name out there a bit before the season starts so that when we’re making videos from this season’s World Cup, we know that no one is missing out on all that 25 frames per second super normal speed footage!”

Follow us on Twitter: @CreativeCncpt
Like us on Facebook: Facebook.com/CreativeConcept.tv

Don’t know about you lot, but that’s got me wanting the World Cup’s to start right now.