UCI searches for new 2013 title sponsor as Rocky Roads contract ends

The UCI have just announced that it has ended it’s contract with RockyRoads and is seeking a new title sponsor for the 2013 Mountain Bike World Cup. Shimano who have been long standing partners to the series have committed to another four years.

The RockyRoads website hasn’t been updated since October last year and rumours were rife on the interwebs that they were experiencing difficulties seem to be true.

The first 2013 World Cup is the XC event at Albstadt, Germany on 18/19 May, so they better get a move on.

The International Cycling Union (UCI) is looking for a title sponsor for the UCI Mountain Bike World Cup presented by Shimano, which gets under way in Albstadt (GER) in May.

The UCI will not be continuing its contract with, which was title sponsor for the World Cup series in 2012. Discussions are already under way with other parties with a view to different partnership packages including naming rights, on-site visibility and promotional opportunities across the disciplines XCO, DHI and XCE.

Meanwhile, long-standing presenting sponsor Shimano continues its partnership with the Mountain Bike World Cup for another four years.

The 2013 UCI Mountain Bike World Cup presented by Shimano will include eight rounds in eight different countries, finishing with the Downhill final in Leogang (AUT) in September.

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