London Bike Show returns this February

Use the Dirt discount code to get 10% off adult ticket prices

The London Bike Show returns to London’s ExCeL from 11 – 14 February 2016, promising an exciting experience for every kind of cyclist. Whether road cycling, mountain biking, BMX, cycle cross, a family cycle at the weekend or commuting to work is your thing – you’ll find plenty to interest you and have a great day at the Show! You might even get to hang out with this lot (below)!

We are offering a special deal where you can get 10% off adult ticket prices when you use the code FAC1610 when ordering here.

But we guess the big news is the Air to the Throne dirt jump comp that will be going down… with a massive €10,000 in prize money up for grabs. Some of the worlds best dirt jumpers will converge on ExCel London for the competition, which is the opening round of the FMB World Tour.

Press Release

FMB World Tour season kicks off in London with the inaugural Air to the Throne competition

The London Bike Show will play host to some of the world’s best Dirt Jumpers, as they battle it out in the Air to the Throne competition, which is the opening round of the FMB World Tour. Thirty of the world’s best riders will take part in the two-day international invitational, as they compete for a share of the €10,000 prize pot.

The Air to the Throne competition, which is sponsored by Visit Wales, will take place on a progressive AT3 course on 13th and 14th February, with riders using its gigantic and unique features to hone their skills and wow the watching crowds. Demos will take place thought the show on Thursday 11th and Friday 12th, with the contest to be crowned Air to the Throne champion taking place over the weekend.

A stellar line up is headed up by 2015 FMB World Champion Thomas Genon. Belgian Genon was crowned the worlds best in October at the Red Bull Rampage competition after an impressive season. American Nicholi Rogatkin, who finished third behind Genon in the World Championships, has also confirmed that he will be competing at the London event.

Home fans will have plenty to cheer with Brits Sam Pilgrim and Matt Jones hoping for some partisan support. Pilgrim has been a stalwart of the sport since bursting on to the scene in 2007. Since then he has been at the top of the sport, showcasing his incredible talent. Fellow Brit Matt Jones, who fist made a splash on the international scene at the tender age of 18, joins him. Now 21, Jones can boast wins in invitational events all over the world, and placed 3rd in the X-Games Red Bull Phenom last year.

As well as the thrills and spills of the competition, lovers of dirt jumping and mountain biking in general, will be able to see some of the latest products and tech around. Some of the world’s leading manufacturers will be on hand to show their 2016 bikes, including Specialized, GT and Cannondale.

The competition itself will take place over two days on the 13th and 14th, but those visiting on the Thursday and Friday should not despair, as demos and practice runs will provide a spectacular sight on both days. The demo rides will include runs from BMX riders Ryan Taylor and Scott Hamlin. And all of the action will be accompanied by a soundtrack, provided by Kirsty Harper of Radio Shoreditch. For the full line up of judges and riders, click here.

The London Bike Show allows visitors to see a wide range of cycling displays, exhibitions and seminars, all under one roof. The Cycle Performance Theatre gives a chance to hear some of the most famous names in cycling share their experiences, while the dedicated test tracks allow those looking for a new bike to test out the latest models in a traffic free environment.

A ticket to The London Bike Show will also gain visitors entry into three other events that are running simultaneously; the Triathlon Show London powered by Honda, The Telegraph Outdoor Adventure & Travel Show and the London International Dive Show (Saturday & Sunday only).

For further information please visit and don’t forget the FAC1610 discount code when ordering your tickets to get 10% off.

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