"Don't look at the trees" is a piece of advice probably as old as mountain biking itself. Well now you can add "don't look at the signs" to that too.

This video shows a rider named JP in Morzine taking out a sign at the side of the trail. He seems to insist it's a lamp post but we'll let him off, he was probably a bit confused at the time. Top marks to JP's mate too for having a good laugh before asking if he was ok. The lads did responsible thing and put the sign back up before carrying on unhurt.

The best thing about this video is the title though: "The Biggest Thing JP hit in Morzine". Brutal.