Beautifully filmed short from Kona on their 'cheaper' Precept range of bikes. Here's what they have to say:

"The Kona Crew sends our team deep into the Swiss Alps to capture the range, ability, and pure, unadulterated fun of our 2016 Precept Platform. Taking design cues from our Process platforms and offers them in a more affordable package, the Precept 120, 130 and 150 are value-loaded dual-suspension mountain bikes that ride far beyond their price tag. But don't just take our word for it, join us for two adventurous days in Crans-Montana, Switzerland."