Watch: Manon Carpenter shreds the new Radon Jab
Plastic fantastic from Radon
With talk of stealth bombers, sports cars and even ISIS, this edit came with a load of bampf that will surely go down as a pièce de resistance in marketing wtf-ery.
Cut to the chase though, you're looking at a carbon enduro bike from the makers of one of our favourite bikes from last year - the Swoop. 160mm travel, spot on geo and starting at just over 3 grand. It doesn't take many words to say we're very excited to give this thing a go.
Here's the key figures: