Hope Academy - rethinking kids' bikes
Steve Peat and Guy Martin help launch Hope's latest project
We bet you thought Hope's first bike would be the HB211, well, not quite. The Hope Academy is a range of kids bikes designed to give little 'uns access to decent specced, lightweight bikes.
Think of it like a subscription service for bikes. Starting from £5 per month (up to £29/month for a top spec, 26inch bike), you hire a bike from Hope then send it back for an upgrade when your kid grows out of it.
It takes the financial risk out of buying a kids' bike and it means they don't end up with a heavy, unsuitable ride that only leads to hissy fits. Considering some of these bikes have an RRP of over £2,000, this has to be a good thing.
There are 1,000 of them up for grabs, which should be enough to service a whole generation of young shredders.
Hope said: "Why are kids bikes so heavy?
"We see one of the largest barriers to children taking up and more importantly enjoying cycling is the quality of the bikes they ride.
"How can this be solved when they grow so quickly?
"Well how about a quality bike that grows with your child?
"Think bike rental, only different.
"There have been a couple of these schemes launched in the past year, but all still use very basic, heavy bikes. Being Hope, we’ve come at this a little differently. Using our lightweight durable components fitted to well made, quality frames, we’ve created bikes that kids will enjoy riding.
"In fact they might have better components than their parents. These are offered on a monthly rental basis starting with basic (well actually not quite so basic) push along’s at £5 per month, right through to small 26" wheeled bikes for £29 per month. As your child grows we’ll have the next size available for them once they’re ready for it.
"Alongside a range of bikes, we’re also organising several courses around the UK and online tutorials to improve children’s riding and maintenance skills. This will give them a sense of ownership so they can take care of their own bikes and grow to love cycling as much as we do.
"If you would like to register interest please complete the application form on our Academy website – hopeacademyuk.com"