ICONIC CANADIAN BRAND NORCO BICYCLES TO BE DISTRIBUTED EXCLUSIVELY BY  EVANS CYCLES IN THE UK

July 2011 - Evans Cycles is proud to announce the addition of Canadian

bicycle manufacturer, Norco Bicycles, to its brand portfolio. Canadas

largest cycling manufacturer will add a robust product offering to

Evans already impressive operations. Skip Swain, VP of Sales and

Marketing at Norco said, We are very excited to announce this new

partnership with Evans Cycles. Skip added Evans is a well known and

trusted source for cycling product and a natural step in strengthening

our presence in the UK market.

As an initial offering Evans will carry key models from the Norco line

including: cyclo-cross, aluminium-framed mens and womens road bikes,

mountain bikes (including downhill, 29er, hardtail and trail) and urban

/ flat-bar road bikes, with plans to expand and progress the range even

further over time.

2012 product is set to arrive in the UK early in the New Year and will

be available through Evans Cycles extensive network of stores and

online mail-order service. Evans will also be distributing Norco

Bicycles to UK dealers. Norco continues its trend of creating

innovative and exciting bicycles, said Joel N, of

Evans Cycles, the 2012 line up showcases the significant forward

momentum of the brand, and we are excited to present this line to the

UK.

With 46 years of history, the Norco bikes are a direct representation of

the environment and riders that develop the product. The local terrain,

staff and sponsored riders play a crucial role in the companys product

design and development. The line up of 160 bicycle models spans

everything from competition Road Racing bikes to World Cup Downhill,

dirt jump and childrens bikes alike.

Some videos from the Dirt Norco team who worked very closely with the engineers at Norco to help develop their new DH bike, the Aurum.

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