SRAM and Aaron Gwin: The Official Line
We asked SRAM, and here is what they said
We know, we know... yet more Aaron Gwin related news. The eagle-eyed amongst you may have noticed that Gwin is currently using SRAM components for rear mech and shifter, but that SRAM are not listed as one of his component sponsors.
We have heard rumours regarding Gwin's 'gears' that we don't really want to talk about here yet (don't forget that he has been on Shimano for many years), but we wanted to know what the official word was from SRAM, so we dropped them a line. Here's what John Dawson (SRAM's MTB Sports Marketing main man) had to say:
"Our goal is to the tell the complete drivetrain story in which performance and reliability is optimized by using all SRAM components. Since we haven’t tested Aaron’s current drivetrain spec I can only guess how it all works together and assume that it’s a performance downgrade. Not to say we’re unhappy Aaron chose some of our products but in all reality we’re weary that our public perception is in the hands of knock-off products being tested at World Cups. To confirm, SRAM does not sponsor Aaron Gwin."
So there you have it. Watch the skies... and just in case you missed it, here is our exclusive interview with new YT Mob Team Director Martin Whiteley, and here is the original team launch news piece.