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Swobo partners with Shiner for U.K. Distribution

I don’t know much about Swobo but I used to check their website alot, they’ve got this thing called “How To Avoid The Bummer Life” which I really like, it’s a sort of crazy, random blog type thing…I wish somebody would do one for Dirt…anytakers?

Anyway BigMike tells me that Swobo are a clothing company who were heavily into off road riding but now they’re more into the urban, shall we say fixie, scene.

So here is the news:

Swobo partners with Shiner for U.K. Distribution

October 15, 2009 – Santa Cruz, California

Starting this October, all Swobo products will be available at select dealers within the U.K. by Shiner Distribution.  For the first time in over 10 years, Swobo will have both bicycles and apparel in U.K. retail stores, and products should be on shelf by the end of this month.

“The timing moved quickly, and actually couldn’t have been better.” Says Chris Allen, Managing Director at Shiner. “We got everything in order by the 2009 Cycle Show in London, and the response was overwhelming.” Shiner experienced a positive response to Swobo goods at this year’s Cycle Show and used the show to launch the brand.

Tim Parr, founder and President of Swobo says, “We’ve been nursing a fair amount of bottled up demand from the U.K. over the last several years, and it’s nice to have an established partner who sees the future of cycling as we do.” Parr goes on to say, “ So much is changing right now in bicycles, that it’s going to take some creative energy to get the type of distribution Swobo is looking for. The time is right now, and Shiner fit the bill perfectly. They totally understand the Lifestyle vision that Swobo has been driving for the last 17 years.”

Although Shiner originated in 1936, they became a dominant skateboard and BMX distributor dating back to 1976. The company is based in Bristol, England http://www.shinerbicycles.co.uk/ .

Swobo began back in 1992 in San Francisco, California, and has been preaching the gospel of urban cycling, Merino activewear, and everything cycling alternative. http://www.swobo.com/

Shiner will be dealing with all sales, customer service, and warranty for Swobo products. Anyone interested in carrying Swobo in the U.K, or customers curious about which shops are carrying Swobo, should contact Toby Forte at toby@shiner.co.uk

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