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Schwalbe to sponsor British 4x and Euro 4x series

Scott “Boom Boom” Beaumont and Chris “Naked Racing” Roberts dropped into Dirt HQ yesterday morning with some exciting 4x news.

While chatting about firewood and tandems over a pain au raisins and a cup of tea the pair told us about Schwalbe coming on board as the title sponsor for both the British 4x series and the Euro 4x series.

Chris also told us of a few other interesting projects he’s got on the go which we’ll tell you about later, in the meantime read on for the full details and also the race dates.

You can check out the info at: www.british4x.com and www.euro4xseries.com

Press Release:

Schwalbe have today announced that they will be title sponsoring the British 4X Series in 2011. At a meeting at Schwalbe UK’s head office yesterday Chris Roberts, the British 4X Series organiser signed the contract with Chris Hearn and Dave Taylor from Bohle UK (Schwalbe UK distributors) that will see the series now become: ‘Schwalbe British 4X Series’.

This association was a logical step for Schwalbe who have become known as the best 4X tire in the World with current World Champion – Tomas Slavik, Jared Graves, Joost Wichman, Johannes Fischbach and a whole host of World 4X stars using the tires to consistent victories around the World every year. To give you some idea of the kind of dominance Schwalbe has in 4X, in the 2010 UCI overall rankings, 7 of the top 10 riders used Schwalbe!!

Tim Ward and Dave Taylor from Schwalbe will be present at every round of the 2011 series and the National Championships showcasing their amazing range of tires, and on hand to provide support and information to anyone who stops by their truck.

The partnership is initially based on a one year contract, but both parties see this as being a lasting relationship that will help increase Schwalbe’s presence at British 4X races and also help British 4X to grow even more in the coming years.

The 2011 Schwalbe British 4X Series will be a 7 round series visiting the best 4X tracks in Britain:

Round 1 – April 3rd – Leamington Spa, Warwickshire
Round 2 – May 8th – Penshurst, Kent
Round 3 – May 28th – Afan, South Wales
Round 4 – July 16th – Harthill, Cheshire
Round 5/6 – August 6th/7th – Southwest Extreme, Devon
Round 7 – September 18th – Redhill, Gloucestershire

Schwalbe will also be supporting the National Championships:
National Championships – July 17th – Harthill, Cheshire.

Chris Roberts had this to say:

‘2011 looks set to be another amazing year for 4X with growth once more here in the UK. Enquires about the series from riders are well up on previous years, many of the tracks have had changes over the winter and now to add Schwalbe as the title sponsor to the series is a huge boost for 4X here in Britain. I can’t wait to get the series underway at Leamington on 3rd April.

Dave Taylor added:

“Schwalbe are incredibly proud to be the title sponsor of The National 4 X Series 2011. We view 4X as one of the most exciting and technically challenging MTB disciplines around. We’re looking forward to exposing 4X to new audiences and, with our range of 4X tyres being the best in the business we hope to achieve big things this year for the 4X fanatics!”

Schwalbe to title sponsor the 2011 Euro Fourcross Series.

Fantastic news for the Euro Fourcross Series as Schwalbe has agreed a deal to title sponsor the Series in 2011. The Series will now be called the ‘Schwalbe Euro Fourcross Series’.

After a very successful first season in 2010, the Euro Fourcross Series provided European riders with a valuable stepping stone between their respective National Series events and the daunting World Cup 4X Series. With good participation levels in 2010, happy organisers and challenging tracks, the inaugural season came to an end in Leogang, Austria, where Lucas Mechura was crowned the first ever Euro Fourcross Series Champion. The Czech rider will be back again in 2011 to defend his title over the 5 rounds.

The Schwalbe Euro Fourcross Series will visit these venues in 2011:

• Round 1 – Houffalize, Belgium – UCI Class 1
• Round 2 – Szczawno Zdroj, Poland – UCI Class 1
• Round 3 – Afan, UK – UCI Class 3
• Round 4 – Leogang, Austria – UCI Class 2
• Round 5 – Pec, Czech Republic – UCI Class 3

Chris Roberts, the Series organiser said:

‘2010 was a great success for the Euro Fourcross Series. Now with Schwalbe coming onboard to title sponsor the Series, the 2011 Series looks like it is going to be bigger and better than last year. We are looking forward to Lucas Mechura defending his title against the new World Champion Tomas Slavik and the rest of Europe’s top riders’. Fourcross is really growing here in Europe and it is a pleasure to organise a Series where the skill levels of the riders is so high and the action is non stop.’

Michael Kull, Schwalbe Global Marketing said:

‘Schwalbe are really happy to become the title sponsor of the Euro Fourcross Series. Schwalbe have sponsored the best 4X riders in the World for the past few years so we thought it was a great time to step up and sponsor the Euro Fourcross Series in 2011. We hope this is the start of a great relationship as we see 4X growing stronger over the next few years’.

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