You might not have heard about POC. They are a new Swedish company who design and make protective clothing, body armour, helmets knee pads and so on for gravity sports. We first met them at Eurobike last year and liked what we saw. Infact Ed H travelled to Sweden yesterday to have a nose round their HQ, stay tuned for a feature in Dirt.

The news is that POC have opened their first ever shop, which is located in Chamonix, France.

Check out their website here.

If you happen to be in the area they're having a bit of a party to celebrate on Monday 12th January between 7-9pm.

The address is 270 rue du Docteur Paccard, Chamonix.

POC store opens in Chamonix