Oakley Design Competition

We know you’re a creative lot out there because we’ve seen your tee shirt, cover and caddy designs. If you’ve got any more creative juice left in the tank then you might want to have a go at this Oakley shades competition. I’ve had a quick skim through the brief and it looks like you need to customize a pair of their sunnies, with the winning design being produced.

My design that won’t actually win anything.

Here’s the deal:

The Oakley Design Brief

Presented by Daydream Network

The Oakley Design Brief presented by Daydream Network is a unique opportunity for the UK’s top young designers and artists to customise an exclusive Limited Edition pair of Oakley sunglasses.

Launching on May 19th 2008, The Oakley Design Brief presents artists with a unique and challenging canvas. Over a 2-month period entrants can download the design template from the oakleydesignbrief and submit their treatments directly to Oakley, to be judged by a panel of experts. The most outstanding design will have the distinction of being produced as the UK’s limited edition Artist Series and join the elite global line up including Art Chantry, Todd Francis, The London Police, Frank Kozik and Naomi South.

A final exhibition will be organised with Daydream Network to showcase the exceptional artwork submitted and announce the winning UK artist series design.

In 2007 Oakley built on their legacy of ground breaking product design by introducing their first artist designed sunglass; a collaboration with Seattle based Art Chantry, infamous for his artwork in the early 90’s grunge music and cultural scene. Since then Oakley has worked with select graphic artists and designers to create the Oakley Artist Series. The collection has been an opportunity to work creatively with artists that share the brand’s own design philosophies of innovation, invention, style and performance without limitations or concern for controversy.

For information on the Oakley Design Brief, the current Oakley Artist Series and to enter the project please visit

Oakley Design Brief Project Dates
Project Launch: Monday 19th May
Project Deadline: Friday 18th July

Judging Panel – responsible for selecting the overall winning design and the UK artist series design
Paul Schulte | Creative Director Oakley (Oakley USA)
Sally A. Edwards & Sarah J. Edwards | Publishers & Editors of Blag Magazine (Media)
Simon ‘Barnzley’ Armitage | House33, People’s Wardrobe, ‘Child of Jago’ (Fashion)
Graham Fink | Creative Director M&C Saatchi (Creative)

Oakley Design Competition


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