Silverfish to distribute Fox suspension
As one door closes...
Silverfish have been announced as the new distributors for Fox suspension.
In a press release this morning, Fox said: "FOX has entered into an agreement with Silverfish to distribute its mountain bike product line in the UK and Eire markets. FOX looks forward to Silverfish handling all sales, warranty, spare parts, and service for the region, beginning November 1, 2017."
Silverfish already distributes DVO and Formula for suspension and E*Thirteen and Easton for dropper posts so Fox's products should be a good fit. It will be interesting to see how their brands fit together in future.
From last week:
We're hearing through the grapevine that Mojo and Fox will no longer be working together. Cycling Industry News reported that the brands were parting ways for both distribution and warranty support.
Mojo are currently selling off their Fox stock at cost price (if you fancy a bargain we suggest you head over there quickly) and have confirmed it will not be replenished.
In Germany, Fox has already taken its distribution in house, it is unclear if they will be doing the same in the UK or if a new distributor will be found. Fox were unable to comment at this time but we will let you know more when we do.