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Madison to distribute Asterisk

Madison is delighted at being appointed the exclusive UK distributor of Asterisk knee braces. Dominic Langan, Chief Executive of Madison commented “Asterisk is a market leading brand in need of a market leading UK distribution partner. Like Asterisk, we really care about the wellbeing of those participating in the sport and Madison is pumped to be given the opportunity to distribute this well designed and highly effective product range not only in the MX market but also in all other applicable free sports channels.”

The Cell, is used by motocross and supercross legends Ricky Carmichael and Chad Reed along with many other riders on the pro circuit who recognise it as the most technologically advanced knee protection system available. Numerous patented designs work in unison to create a lightweight, totally customisable brace with features such as a unique natural free floating hinge, a superior fastening design, a full coverage knee cup and anti-rotation tethers.

The Germ offers many of the features of the Cell but for our stars of the future.

The Cell and Germ will be available through Madison dealers and a specially appointed nationwide network of service centres from the end of June.

About Asterisk
Asterisk was started by a group of athletes, including several motocross riders with extensivebackgrounds in the design and use of orthopaedic devices. The motivation behind the formation and growth of the company was, and still is, to bring state-of-the-art protection and performance enhancing products to athletes in extreme sports. In 2001 the Cell knee protection system was launched direct to athletes and in May 2006, with a distribution network spanning 32 countries, Asterisk introduced the Germ Knee protection system, designed specifically for kids. Paralleling the form, fit and function of the best orthopaedic knee braces, Asterisk’s knee protection systems are a giant leap forward in design and affordability.

Madison is delighted at being appointed the exclusive UK distributor of Asterisk knee braces. Dominic Langan, Chief Executive of Madison commented “Asterisk is a market leading brand in need of a market leading UK distribution partner. Like Asterisk, we really care about the wellbeing of those participating in the sport and Madison is pumped to be given the opportunity to distribute this well designed and highly effective product range not only in the MX market but also in all other applicable free sports channels.”

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