From the people that bring you (distribute that is) Shimano, Commencal, Giro...and many, many others, Madison have just announced that they have will now be the distributors of Monster Energy drink here in the UK. This is major news, we have been wondering when Monster was going to hit the UK, and now we know. In case you have been living under a rock for the last few years Monster Energy is the big competitor to Red Bull. The US brand is heavily involved in action sports and sponsor some of the biggest names...heard of Sam Hill? Monster should be everywhere pretty soon.

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