OK, so the cat was out of the bag a while ago, but here is the official press release.
You will have seen the Athertons wearing ONE Industries gear in various recent photoshoots, and the odd slip from the team, well here is the official word from ONE, a three year deal:
ONE INDUSTRIES – Official gear supplier to:
The ATHERTON – GT Factory Racing Team.
ONE Industries is proud to announce an exclusive three year deal as the official race team wear supplier of the recently announced; ‘Atherton – GT Factory Racing Team’.
European Marketing Manager – Duncan Briggs:
“We are entering an exciting new chapter at One Industries with the launch of a technical mountain bike apparel and protection line scheduled for release Fall 012.
When the opportunity of teaming up with Gee, Dan, Rachel and Marc was presented to us we saw the perfect alliance for the ONE Industries bike line, Being involved with athletes who compete at the highest levels of performance is a critical element of our design and development process. Working with the Atherton GT Factory Racing team enables us to draw from their experience on the World Cup circuit and gives us an invaluable insight into what today’s rider demands from their gear”.
The team will compete in ONE Industries mountain bike apparel, ONE protection, helmets and casual wear.
Join us as we infect the world with an all-new chapter for our pedal powered friends.
WE ARE ONE
Established in the heart of San Diego, CA in 1997 ONE Industries set out to become the premiere creators of graphic kits for dirt bikes. The mission was quickly realized
And today after a successful transition into helmets and technical race wear the
ONE Industries brand is the apparel of choice by some of the world’s fastest riders competing on the toughest Grand Prix and AMA race circuits in the world today.