Halfords want to change the face of their company by introducing many more products, and to start to cater for cycling enthusiasts, not just for the family cycling market.
UK’s largest Cycle Retailer expands parts, accessories and clothing sector with 15,000 products online.
The growing success of the UK cycle market has seen Halfords move decisively to capture more revenue from bike parts, accessories and clothing by introducing 15,000 new lines from over 180 brands.
Premium cycle accessories, clothing, footwear and nutrition are all areas which have been targeted with new products ranging from expensive hi-tech weather-proof jackets, to health and fitness supplements such as protein bars, gels and tablets designed to aid rapid muscle recovery from exercise.
Highly engineered parts from pro-rider suppliers like Campagnolo, SRAM and Shimano are also included in the extended offering, but it is the introduction of a far wider range of clothing into stores that will herald the biggest change to the look of many larger Halfords stores.
New store layouts will include changing rooms, mannequins and clothing display rails across over 100 branches with garments from Adidas, Gore, Craft, Primal and Sportful included in the extended range.
The UK cycling market is growing at approximately 5pc a year and is worth £1.4 billion annually. Last year sales were given an extra boost by Team GB’s success at the 2012 London Olympics and Sir Bradley Wiggins becoming the first Briton to win the Tour de France.
One in every three bikes purchased in the UK is sold by Halfords who stock more than 190 models including ranges by Olympians Chris Boardman and Victoria Pendleton and Pinarello, the same brand used by Sir Bradley.
Karen Bellairs, head of cycles at Halfords, said: “Family cycling remains at the core of Halfords product ranges, but we are seeing exciting growth from female cyclists, commuters, and enthusiasts. Many of these people already buy their bikes from us so it makes sense for us to become a ‘one-stop-shop for cyclists’, saving them time and money.”
Halfords increasing its range of parts, accessories and clothing ten-fold, comes as the latest Government census figures show the number of people cycling to work has soared to 760,000 in England and Wales as commuters switch to two wheels.