Propain Dirt Zelvy team rider Phil Atwill and partner in crime Ed Palmer (Loambear) launch Facepalnt.

Here's a small blurb from the crew:

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"Faceplant is risking being engaged by doggers just to finish your landing ramp, it's taking days off work to get axle deep in the freshest of loam, it's having a beer down the pub after a wet and wild ride, it's about having a staple diet of freshly fallen leaves and squirrel droppings, it is pure British mountain biking.

If you haven't been living under a rock for the last few years, then no doubt you have heard of and perhaps some of Phil Atwill's insane and unique riding! Well now him and some of his pals are starting their very own brand!"

www.faceplantuk.com

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