Mountain Biking Magazine





e.thirteen Launches Aftermarket Direct Mount Bashguards For 2008

e.thirteen™ continues to push the envelope of product development with the release of more groundbreaking products for 2008. Today, e.thirteen is proud to announce the worldwide aftermarket availability of its direct mount bashguard technology.

Over the past several years, e.thirteen has worked in secret along with some of the world’s top riders to develop and refine their worldwide patent pending direct mount bashguard chainguide technology. After winning six (6!!) World Championships and being shaped through countless hours of analysis and testing, this new system is ready for release. The pioneering e.thirteen design attaches a “taco”™ bashguard directly to a chain retention system mounting plate. Eliminating the bashguard attached to the cranks reduces chain retention system weight, while offering the bash protection that racers need to compete. As of today, e.thirteen is the only company that currently has a public patent portfolio aimed at protecting direct mount bashguard chainguide technology. This innovative product was first made available in 2008 on complete bikes from a wide range of manufacturers, and as part of the lightweight and secure LG-1™ chain retention system.

Beyond the product launches for 2008, e.thirteen is delivering video content online through their YouTube channel (http://www.youtube.com/ethirteenvid). In addition to videos of their riders and contributions from videographers like Clay Porter and Don Hampton, mechanics and riders alike will be able to watch installation videos for all of e.thirteen’s chain retention systems.

Look out for more product release and racing news coming soon from e.thirteen. LG1 chain retention systems with direct mount tacos are available from participating distributors, and in several color options to match your bike. 2008 colors include black/clear, all black, and all white. New RPM Orange Limited Colorways LG-1 chain retention systems are also shipping from participating distributors, and additional videos will be added to the e.thirteen website and YouTube page on a regular basis.

e.thirteen components is a small, rider-owned and operated company that strongly supports dozens of grassroots races, series, contests and other riding events all over the world every year. Founded in 2001, e.thirteen’s innovative, functional, simple and lightweight chain retention systems have made them a world leader in this category, and the choice of top pro and amateur riders and mechanics alike. They support a worldwide distribution network and take great pride in offering devoted customer service.



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