Want to see the latest kit first and meet some cycling celebrities at the same time? The CYcle Show is the event for you and dirt readers can once again benefit from discounted entry

The show will be held at Birmingham's NEC Arena from September 23-25, with the 15th running of the event set to be the biggest ever. Some of the world’s biggest bike brands will be showcasing their 2017 ranges giving you the chance to check out some of the hottest new bikes before they hit the market.

The line up of brands includes: Cube, Canyon, Trek, Whyte, KTM, Hope, SRAM, Shimano, Schwalbe, Lapierre, Mondraker and for the first time Cannondale, Orange and Radon will be joining the party. On top of the bikes will be Rob Warner, who’ll be hosting on stage with MTB photographer Steve Behr, Vitus ambassador Sean Kelly and all-round legend Martyn Ashton.

Warner and Peaty.

You can also check out some of Europe's best dirt jumpers as Sam Pilgrim brings his Big Air Invitational - Britain's biggest dirt jumping contest

Image_Sam_Pilgrim_6
Image_Sam_Pilgrim_6

Fancy going? Well there's good news as Dirt readers get 25 per cent off. Adult tickets cost £13.50 in advance or £16 at the door, but you can cut the price to £12 by using the code dirt when checking out at www.cycleshow.co.uk.