THIS IS THE END…(in print) DIRT MAGAZINE TO CEASE PUBLICATION
On one hand the weekend just gone has been a mass of internet hype about the first big event of the season as Crankworx kicked off in New Zealand. On the other, slightly more sore hand, things for the printed word and photograph have changed dramatically.
Here’s the word from our Editor Mike Rose:
I’m going to keep this short. This was never going to be easy, but it had to happen one day I guess. Dirt magazine started out as a dream during the summer of 1996… a love affair with all things two wheeled and off-road. The tag line back then was ‘bicycles and dirt action’ and that still remains true, but what we have to tell you is that the printed magazine is no more… Dirt #159 will be our last issue.
The tag line back then was ‘bicycles and dirt action’ and that still remains true
I’m not going to go into all the details here, but lets just say that the way we all consume information and news has changed, the internet has affected our lives in so many ways. It is a fact that people don’t buy magazines like they used to, and that advertisers are looking to invest their money in different places and in different ways now. In this current climate Dirt (and all the rest of Factory Media’s titles) as a printed magazine cannot continue. All our time, effort and money will be invested into making Dirt online the best possible offering.
And a note to subscribers – fear not, you will be fully reimbursed for any issues that you have not received.
A huge thanks to all our contributors, subscribers, riders and anyone who has helped us over the last 18 years. It’s been one hell of a ride and we are setting up for more of the same.
That’s it for now.
Mike Rose (Editor) and the Dirt team.