Deity has just announced it’s overhauling 95 per cent of its product line and launching a new website at the same time. Talk about a big day!
After starting from scratch 13 years ago, Deity is always a brand that ‘does things right’, quality products, rad edits and the coolest riders under its wing. It looks like that’s set to continue for a long time to come.
Top of the billing are the new Blacklabel 800 Handlebar, the Knuckleduster grip, all new direct mount stems, Copperhead stems, Black Kat pedal and Speedtrap saddle.
Here’s all the info from Deity:
We dare to ask, what separates the best from the rest? How do you choose what brands to support and what products to trust?
For us it’s about an unrelenting commitment to our customers, riders, product development, and those who believe that true greatness comes from sacrifice and pushing the limits to find what is possible.
The Deity you see today is about the process of perfecting our craft while stripping all of the limitations away to reveal what Deity is destined to be. We are the reflection of the riders’ style and voice that inspires and propels our sport and we’ve built Deity on the promise to do what is best for you at all cost.
After 13 years of pushing against the grain and creating something from nothing, Deity has finally arrived. Free from the financial limitations that birthed Deity and armed with our leading technology, product development and infrastructure, we’ve spent the past three years scrutinising everything we do, completely stripping everything down and rebuilding from the ground up to bring you a smarter, faster, highly refined Deity. The end result is a product line that is 95 per cent brand new and the best work we have done to date.