You have to have your wits about you today. Brands are putting out misleading press releases left, right and centre. For all we know Nicholi Rogatkin winning the Crankworx Rotorua slopestyle may all be one big ruse!

Here are some press releases we definitely spotted as fakes. Let us know any others you've seen on social media.

Hope's new carbon technology

Park Tool's carbon pizza cutter

Transition Petrol

Dakine's Keg Laps

Kona's Virtual Reality Helmet

Guerilla Gravity Shred DogG

Montane's Delivery Drones

9point8's adjustable handlebars