So one of the worst kept secrets (if you were in the know… or on the internet!) is that the Atherton race team of Gee, Rachel and Dan Atherton, and Taylor Vernon, will now be riding on Trek bikes and Bontrager (sister company of Trek) components.
The news broke earlier this week that after four years the Athertons had split (amicably it appears) with GT Bicycles. It had been a highly successful partnership with over 50 World Cup podiums, 3 World Championships, and 3 World Cup overall titles. We can only speculate as to how much the Athertons cost GT, but I think it is fair to say that they had a pretty good return. And lets not forget that the Athertons are about much more than just race results, they have a huge social media presence, feature in films/videos and of course are involved with many other events like Red Bull’s Hardline and Foxhunt… and that is worth a lot to sponsors.
“The focus for this program is to be the most successful DH team in the world.” Trek