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ATHERTONS LAUNCH NEW WEB STORE

Not content with smashing it on the international scene, the Athertons are getting stuck into a spot of knitting…

ATHERTONS LAUNCH NEW WEB STORE

Atherton Racing, made up of brothers Dan, Gee and sister Rachel, is today delighted to announce the official opening of its brand new online web store.

With a mixture of official signature product and exclusive clothing, the new online store is a one-stop-shop for anything Atherton.

Fresh off the production line and the start of bigger things to come is a small range of exclusive t-shirts designed in collaboration with clothing sponsor Animal. Produced off the back of the popularity of the team’s race kit, the designs are the first step in creating a larger product line.

Sitting alongside the tees is the much-awaited Pro Star Series. Designed and refined in 2009 by the Athertons this product is now ready for general release. Consisting of handlebars, direct and standard mount stems, seatpost saddle and grips the range is a perfect finishing kit for any bike.

With product lines expanding in the new year, team director Dan Brown said: “Over the past few seasons we have been inundated with requests for Atherton replica clothing, and its always something we have wanted to do but now it’s finally happening. The new t-shirt designs are amazing and we have plenty more to follow in 2010.”

Check out the webshop at athertonracing and join the Atherton ‘Extended Family’ at animalcommencal. You can stay in touch with all the latest updates from team Animal Commencal via Twitter (twitteratherton)

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