All Change at Team Lapierre Gravity Republic - Dirt

Mountain Biking Magazine



All Change at Team Lapierre Gravity Republic

Well the team changes just keep on rolling in! With the news from Atherton Racing and Trek World Racing the latest big story is that of Pure Agency – a management firm that has run the Lapierre Gravity Republic team with the likes of Bruni, Vergier, Blenkinsop and Ragot among others for the last eight years – and Lapierre Gravity Republic parting ways going into 2016. It’s ‘the end of DH sponsoring’ at Lapierre, and the fate of the team’s riders is as-yet unknown.

From the below press release it is clear that the Lapierre Gravity Republic team will continue to function but only on the enduro and e-bike (!) race circuit. The downhill racers (World Champ Loic Bruni, Loris Vergier and youngster Finn Iles – Emmeline Ragot has of course announced her retirement), then, will either go to a new title sponsor or  – who knows – maybe we’ll see the talented trio appear on separate international teams elsewhere.


Full press release from Lapierre’s Marketing department (video below):

Press Release: Lapierre Gravity Republic – Moving on to new horizons! 

After 8 years of partnership, 2016 will mark the end of the journey shared by Lapierre & Pure Agency, who managed Team Lapierre Gravity Republic. Both partners are launching new challenges for the next season, after climbing to the top of the world in 2015.

In the paddocks, the continuous progression of Team Lapierre Gravity Republic since the very beginning has not passed unnoticed. Crowned best UCI Gravity team in 2014 with Loic Bruni, Loris Vergier, Sam Blenkinsop and Emmeline Ragot; the team claimed the ultimate title in 2015: the Elite Men’s World Championship jersey, to draw the curtains on an amazing adventure. In total: 4 overall World Cup victories, 3 World Championship titles and dozens of podiums… What a way to end!

Gilles Lapierre, MD of Cycles Lapierre, reflects on this achievement: « It has been an incredible adventure at the side of talented riders and renowned staff. We can’t forget that we started from scratch! Over the years we have battled with the best MTB teams in the world. Loic Bruni’s title of World Champion has been the grand finale of this adventure, we couldn’t have hoped for better. It’s now time to move on.

The end of DH sponsoring does not mean the end of Team Lapierre Gravity Republic as we are staying very active in Enduro, which continues to develop with the Enduro World Series. Nicolas Vouilloz, who we don’t need to present, & Adrien Dailly, winner of the EWS U21 in 2015 will have new teammates for 2016 … You’ll be hearing more about this soon. 

We are therefore staying committed to MTB competition. We are also supporting the development of e-bike competition, which is undergoing massive expansion, and for which our Overvolts are already a reference. Many new challenges lie ahead of us once again!

An incredible showpiece for Lapierre’s savoir-faire, the Team help develop their MTBs to benefit from the cutting edge technology. Our latest DH model, launched in 2014, won its first race at the Fort William round of the World Cup with Emmeline Ragot. Loris Vergier then became Junior World Champion on this machine a few months later. He was followed by Loic Bruni using it to take the ultimate title in septembre 2015 à Vallnord. The final proof, if it was needed, that this collaboration functioned in the best possible manner.

Laurent Delorme, Manager of Pure Agency, looks back on the years of partnership:

« Working with Lapierre for 8 years was an amazing adventure.  Gilles Lapierre, the teams at his side and all the company were  a reliable and efficient support, right from the start.

With a strategy of developing young talents, we have pulled the performances of our riders to the highest level, thanks to the technological innovations responding to the needs of competition.

Gilles, particularly involved in this project, both when we were victorious and in the hard times, always knew how to drive our performances. We are proud to have grown with Lapierre. »

Thank you to all our partners who have followed Team Lapierre Gravity Republic during these eight years.


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