SIXSIXONE the world’s leading protection brand has announced it will continue to support the Yeti/Fox Racing Shox Factory Team In a new two year agreement.
SixSixOne Brand Manager – Duncan Briggs:
We are delighted to be able to continue our support of Team Yeti as the protection partner; Team Yeti has become one of the most widely recognized teams in the history of Mountain bike racing and been home to some of the biggest names in our sport, but equally as important to the team is nurturing fresh new talent and for 2011 the new eight man squad is testimony to that ethos with plenty of young guns as well as an experienced World title holder or two, who will be able to offer us invaluable product feedback throughout the race season to continue the dominance of SIXSIXONE as the #1 protection brand.
Yeti Cycles President – Chris Conroy:
“We’re excited to be working with 661 again. They are the industry leader in protection and our racers are stoked to ride on the best equipment available.”
ONE Industries Chief brand officer – Neil Calvesbert:
“We are entering a new chapter for the 661 brand, our focus is on driving product innovation in our protection – and working with athletes and teams who compete at the highest levels of performance is a critical element of our design and development process. So teaming up with Yeti was a natural fit and we are really excited by the future of this relationship.