There's something that has bothered me for a while. I don't know if it happens everywhere or just here. It's the mispronunciation of SRAM. You know, it's the company that makes the bike parts we all lust after. Far to often I hear it pronounced SHRAM. Why? There's no H or CH or any other silent letters. What is causing this? Can somebody help me find the answer? Please?

SHTOP SHAYING SHRAM, IT SHOUNDS SHTUPID.

2016-foes-mixer-trail-2
Saladini leads. World Cup 4X, Maribor, Slovenia