This is the success tale about a place called Jarvso, a sleepy Swedish ski village that went from nothing to hosting one of the most exciting bike parks in the world – in just three years. A miniature Whistler, carved out of the Swedish countryside…
From Dirt Issue 134 – April 2013
Words by Tobias Liljeroth. Photo by Mattias Fredriksson.
In the beginning there was nothing…just Jarvso. Population 1,407, a small, sleepy village spread along a country road, three hours north of Stockholm. The local hill, sticking out of the otherwise flattish landscape, playing host to a small ski area come winter. It’s not big enough to call Jarvso a ski town or busy enough to label it a ski resort. Just a ski hill with a few T–bars and an old, quirky double–seater chairlift.
Not much going on in the summertime apart from a zoo with wolves and brown bears as their main attractions and people rallying the forests and fields with their ATV’s (forbidden to drive on public land none the less, something no locals seemed to care the least about) or shredding the local dirt track with their motocross bikes. They were all about motorized fun. Pedal a bike? Why the hell would you want to that for?>>